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Barra Castle on Queen | ? m | 7 fl | Proposed
This photo was posted on their twitter feed on April 14, is this particular sign new? I know there has been a sign there for years.

https://mobile.twitter.com/Polocorp/stat...96/photo/1
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Definitely new.
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Exciting confirmation that the developer can build a sign ....
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Could there be more buzzwords on that sign.  

I don't know about anyone else but referring to it as "Exclusive" and "Boutique" almost turns me off.

I had the same reaction to the "Private Residences" that 155 Caroline turned into.

Perhaps I am just not their target audience---despite the fact that I was interested in the style and location of that development.
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I'm gonna call every apartment building a "collection of suites" from now on.
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There's a new project in Toronto where every apartment is described as a "penthouse".
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Some of this marketing almost seems as though it is aimed at flippers and investors rather than future residents, seems intent on misleading in a way that only non-locals could possibly be deceived by.
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(04-20-2017, 08:59 AM)danbrotherston Wrote: Could there be more buzzwords on that sign.  

I don't know about anyone else but referring to it as "Exclusive" and "Boutique" almost turns me off.

I had the same reaction to the "Private Residences" that 155 Caroline turned into.

Perhaps I am just not their target audience---despite the fact that I was interested in the style and location of that development.

I agree. To me, "Exclusive" means small, and "Boutique" means expensive.
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(04-20-2017, 02:05 PM)Chicopee Wrote:
(04-20-2017, 08:59 AM)danbrotherston Wrote: Could there be more buzzwords on that sign.  

I don't know about anyone else but referring to it as "Exclusive" and "Boutique" almost turns me off.

I had the same reaction to the "Private Residences" that 155 Caroline turned into.

Perhaps I am just not their target audience---despite the fact that I was interested in the style and location of that development.

I agree. To me, "Exclusive" means small, and "Boutique" means expensive.

Even if I ignore the "expensive" connotations, they just strike me as meaning "I don't like the neighbourhood, here I can pretend I'm not part of it."   But that's just how it feels to me.  Keep in mind, I don't feel particularly community or neighbourhood oriented myself, but I still don't like housing that seems advertised that way.
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