ION - Waterloo Region's Light Rail Transit

[Pheidippides]

Any one has an idea how much money are we talking about here? Are ads a few percent of overal revenue or is it more significant than that?

Also if the choices are to cut a route or put ads, which one do you prefer?

According to this Metro article from 2013, $400,000. Not clear if that is all ads on the system or just wraps:
"Grand River Transit contacts out all bus advertising to a Brantford-based company called Street Scene Media. In return, Grand River Transit gets a guaranteed source of revenue. This year, it will receive more than $400,000. But all the advertising must go through that third party."