Grand River Transit

[Rainrider22]

A significantly lower price point ($2?) might be the thing to do to address affordability and improve ridership, without going all the way to zero. On the other hand, then you still have the costs associated with fare collection and enforcement.

A significantly lower fare would increase ridership and affordability both significantly. But it's not realistic with GRT, unfortunately, as they don't seem to place a lot of priority on those goals.

For instance, GRT levies the full adult fare for children, which is very rare in Ontario (I've looked around a bit, and in fact can't find another large transit system nearby that does it), and are resistant to changing that for reasons that are unclear to me. They seem to have a lot of antipathy to the idea of senior discounts, even on particular days, when that conversation has come up.

Further, my 15 year old daughter cant even get a student rate !!! Yet, the university and college students get a discounted price.