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Considering what Amazon is worth, I expect they could weather anything thrown at them.
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To borrow a theme from another thread, it looks like the Waterloo economic development corporation decided on 'Waterloo' and not 'Waterloo Region' or 'Kitchener' etc. for its branding campaign.
Waterloo brand pitched to global businesses instead of Region of Waterloo
Everyone move to the back of the bus and we all get home faster.
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I am an advocate of the simplicity of just "Waterloo". No one outside the region gives a fig about the nuances of our cities and townships, and any promotion benefits us all.
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There's something a bit funny about Linamar being such a focus, in that my previous employer did huge amounts of work to create the advanced manufacturing systems for them, so while Linamar bought and utilized them, and gave us a bunch of parts and what the finished assembly of those parts should be, it was my former employer (and myself in certain jobs) who actually conceptualized, developed, and created the advanced manufacturing. Also a bit awkward in my mind because Guelph was always the part of HSR that I would have been inclined to skip, since they had the smallest population, the worst transit network connections, and the most inflexible and inconveniencing part of the route.