11-26-2014, 12:47 PM
Pay homage to old warehouses to be more precise. I'm not saying we should ignore its past, but there is so much more there than old-abandoned-buildings only-recently-renovated to fashion an entire image around that.
We should have a branding that both acknowledges its past, but also looks towards the future. Kind of like the Breithaupt block that has a renovated old portion and a modern looking new building side by side.
We should have a branding that both acknowledges its past, but also looks towards the future. Kind of like the Breithaupt block that has a renovated old portion and a modern looking new building side by side.