03-28-2015, 12:53 AM
(03-27-2015, 09:36 PM)plam Wrote:(03-27-2015, 08:40 PM)tomh009 Wrote: When I was in Tokyo recently, walking to the Gotanda station, I counted four (!) Family Mart variety stores within the distance of maybe 300m. Variety stores do huge business in Japan, but four stores so close together was still a shock.
Most franchisers will try to keep the locations somewhat separate to ensure the health of the individual franchises. Two locations too close together are not good for anyone's business -- the question is just what constitutes "too close".
I heard that Starbucks sometimes aims for a saturation strategy where they put lots and lots of locations close by. This is of course bad for the individual franchises but helps the brand as a whole.
Starbucks doesn't franchise, possibly except for a few special situations like airports. That's part of how they're able to do saturation.