Road design, safety and Vision Zero

[Bytor]

While the number of people who blindly step out in to traffic is certainly a very small percentage of pedestrians, anecdotally it's way higher than I thought it would be.

Never trust anecdotes. Cognitive biases will bite you in the ass. Such as availability bias. If you recently saw one of the rare pedestrians blindly walking out in to the traffic, that's what you'll fixate on and think it happens more often than it really does. Or if somebody told you about it happening to them.