Bike Share in Waterloo Region

[tomh009]

From an article in The Record today:

There's been a bikeshare system in Kitchener since 2013, when the Working Centre started a program called Community Access Bikeshare, or CAB for short, with four stations and 30 members. Since then, the system has grown to 12 stations with 80 bikes, but membership is relatively flat, with about 70 members.

This boggles the mind (from the same Record article):

CAB was set up to provide an inexpensive way for people to get access to a bike, and hasn't focused much on gaining membership, said co-ordinator Paulina Rodriguez.

Why on earth not?  If getting people to use the bikes is not the goal, then what is?  (Edit: I am not blaming Paulina Rodriguez for this as she has just taken over the program, but I really do question the priorities.)