Bike Share in Waterloo Region

[tomh009]

So ... if there are 70 members, does that mean there are only 70 economically disadvantaged people?

Living in the core, wanting a bicycle, not having obtained their own, and aware of Bikeshare?  Seems possible to me.  Keep in mind that the Working Centre is not driven by market principles.

Right.  It seems to me that awareness needs work if the membership is stuck at 70.  That, and making obtaining "membership" less onerous so more people can take advantage of it.

I don't think this has anything to do with market principles, but if the goal is to provide a service to the community, I would think that would mean making the service as well-known and as easily accessible as possible, removing barriers for people who might be interested in using it.